In today’s world of mass-produced yoga accessories, it’s easy to lose sight of where our practice truly begins — between you and the Earth. At Kosha Yoga Co, we believe your mat should do more than support your body; it should reflect the philosophy behind your practice.
We often get asked by our community about the difference the between Kosha Yoga & brands like Wiselife, so we thought we’d break it down into an easy read for discerning practitioners to make an informed choice.
1. Brand Positioning & Origin
Kosha Yoga Co. positions itself as a practitioner-led brand, founded by certified yoga teachers and developed through real practice, teacher feedback, and rigorous product testing. Its philosophy “made by yoga teachers, for everyone” reflects deep authenticity, with every product crafted to enhance real-world practice while honouring Indian craftsmanship.
Wiselife, in contrast, presents itself as a broader wellness and lifestyle brand producing mats, props, and apparel with an emphasis on handcrafted, planet-friendly design. However, unlike Kosha Yoga, Wiselife’s products are not curated or developed by yoga teachers, making its approach more lifestyle-oriented than practice-driven.
2. Materials & Performance
Kosha Yoga Co’s premium mats use natural rubber bases with a recycled PU layer heat bonded to the top. It is built for serious practice, offering durability, dense cushioning, and superior grip even in sweaty sessions.
Wiselife, on the other hand, primarily uses TPE and similar synthetic materials, lighter and more affordable, but naturally less durable and grippy than high-density natural rubber.
In essence, Kosha focuses on performance and longevity, while Wiselife caters to budget-friendly, everyday use.
3. Design & Functionality
Kosha yoga co’s PUre Align and PUre Couture lines blend precision and aesthetics, featuring laser-engraved alignment markers, premium recycled PU and designs that inspire your practice. Every mat balances form and function, offering both visual appeal and real performance benefits rooted in authentic yoga practice.
Wiselife offers a wide range of printed and solid-color mats across everyday, premium, and travel categories. While their designs are appealing and lifestyle-oriented, they’re geared more toward mass appeal than technical precision or teacher-led innovation.
4. Sustainability & Sourcing
Kosha Yoga Co’s product philosophy centres on natural rubber and consciously crafted materials, described as “crafted by yoga teachers” tying sustainability directly to mindful, small-batch production and authentic practice needs. The brand focuses more on material integrity and craftsmanship using natural, durable materials and teacher-led ethos that reflect a genuinely conscious approach.
Wiselife’s communication highlights “planet-friendly” and artisan-made products, but in practice, most listings feature synthetic materials like TPE, common in mass-market, affordable mats. While they mention recyclability and handcrafted design, there’s limited visibility into actual sustainability credentials or third-party certifications, making the eco-claims feel more broad than backed.
5. Availability, Price & Distribution
Kosha sells primarily through its own direct website, allowing full control over quality, storytelling, and customer experience. Its product range, from premium yoga mats to sustainable crafted yoga essentials — is positioned for serious practitioners who value authenticity, teacher credibility, and performance. Every aspect of the brand feels curated and intentional, reflecting a premium, practice-first approach.
Wiselife is widely available across mass retail marketplaces like Amazon, Flipkart, and Myntra, a strategy that prioritizes reach and affordability over brand depth or product curation. While this offers easy access for price-sensitive shoppers, it also places the brand among generic, volume-driven listings with limited differentiation.
6. Community & Credibility
Founded by yoga teachers, Kosha Yoga Co. builds trust through teacher-tested products, authentic recommendations, and community-led storytelling, naturally resonating with studios, serious practitioners, and instructors.
Wiselife takes a mass consumer approach, focusing on broad lifestyle marketing and entry-level buyers through marketplaces and retail reviews.
Which brand is better?
Kosha Yoga Co
Perfect for serious practitioners, teachers, and studios who value teacher-designed features, premium natural rubber performance, and sweat-absorbent surfaces built for real practice. Every product reflects Indian craftsmanship and deep yoga expertise, ideal for those who see their mat as a long-term investment in authentic practice and performance.
Wiselife
Better suited for casual or beginner users seeking affordable, easy-to-buy options across online marketplaces. While it offers variety and accessibility, it’s a mass-market lifestyle brand focused more on convenience than on professional-grade, teacher-tested performance.
Each brand caters to a distinct audience, so its essential to identify what you are looking for in a yoga mat or your yoga props and make a decision based on your needs.
